Fundamentals of International Business Management - Steven Globerman - książka wyd. 1986

Opis

Fundamentals of International Business Management is a textbook devoted to the basic principles of managing companies operating in international markets. The publication discusses the specific nature of conducting business in an international environment, with particular attention to the cultural, economic, and legal differences between individual countries. It covers topics related to strategic planning, organizational management, human resource management, international marketing, finance, and decision-making in conditions of global competition. The book also explains how companies can adapt their strategies to changing conditions in foreign markets. It is primarily intended for students of management, international business, and economics, as well as for anyone interested in understanding the fundamental principles of how businesses operate in the global economy.