Marketing Automation Grzegorz Błażewicz

Opis

Marketing AutomationAutor: Grzegorz BłażewiczDostawca: Azymutliczba stron: 192format: 16.5x23.5cmnumer wydania: 1język wydania: polskidata wydania: 13-06-2022typ oprawy: oprawa miękkarok wydania: 2022Wydawca: Wydawnictwo Naukowe PWNEAN: 9788301222222During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.

This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.