Психологiя впливу / Psychologia wpływu Robert Cialdini
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Influence: The Psychology of PersuasionCialdini RobertWydawca: Klub Cimeinoho DozvilliaData wydania: 2022ISBN: 9786171296251Liczba stron: 608Format: 150 x 220 x 38Rodzaj oprawy:HardbackIn this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.